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Ratings Extraordinary For "Jersey Shore's" Worry-Free TV

There is a remarkable Situation brewing with MTV's "Jersey Shore." Forget about cable, the addictive series is now posting ratings that place it among the highest-rated series in all of TV. It's beating the likes of "Survivor" and "Modern Family" in the ratings networks generally care most about. Last Thursday's season premiere drew an average of 5.674 million viewers in the 18-to-49 demo. That comes close to topping even "Grey's Anatomy" and would place it squarely in TV's top 10. To be sure, these rankings compare the one episode of "Jersey Shore" with full-season averages for the others with repeats. But, there is little reason to believe the buzz around "Jersey Shore" won't lead to higher ratings as the summer moves along. Triumphs in the 18-to-49 demo, however, may be less important for MTV than the cable trade group that asserts cable is on par with broadcast. MTV network fo...

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